Last holiday season, a Shark cordless vacuum listed at $279 retail sold out its entire flash-sale allotment in under four minutes. That’s the reality of Entertainment Tonight’s 60-second deal segments, and if you’re not ready before the broadcast ends, you’ve probably missed it. The format is brutal and, honestly, weirdly addictive.
ET airs weeknights on CBS at 7:30 p.m. ET/PT, with deal segments baked into the show like a recurring character. Discounts typically run 50 to 70 percent off retail, so on a $150 Ninja appliance you’re paying somewhere between $45 and $75. The digital deal page goes live the moment the segment hits air, meaning you can grab it on your phone while the TV’s still on.
How ET 60-Second Deals Work
The model is borrowed from what GMA pioneered with “GMA Deals & Steals,” and ET’s version works the same basic way. A brand negotiates a limited quantity at a steep discount, ET gets the segment content, and the retailer gets a burst of national exposure that no paid ad spot can really replicate. It works for everyone (well, mostly everyone) as long as stock lasts.
Products have to clear a minimum retail price of $30 to qualify, because below that the percentage-off math doesn’t look dramatic enough on screen. Brands also submit products for editorial review, so there’s some vetting, though I’d stop short of calling it rigorous. Categories like kitchen gadgets, beauty tools, and travel accessories tend to perform better than apparel, partly because sizing questions kill the impulse-buy momentum cold.
Today’s Featured Offers and Prices
A typical weeknight segment might include a Ninja blender system originally priced at $120 offered at $54, a skincare set from a mid-tier brand at $29 down from $85, or a luggage set at $89 cut from $220. The inventory rotates daily, and ET’s deal page reflects whatever went live that evening. If you’re chasing the 9. Entertainment Tonight 60-Second Deals Today: Featured Offers lineup for a specific night, check the site right at 7:30 p.m. your time, because prices are only guaranteed during the active window.
Quantities are genuinely limited. I’ve seen segments where 2,000 units moved in the first 90 seconds after broadcast. If the deal page shows “sold out,” that’s usually accurate, not a fake scarcity tactic. Some brands replenish stock the next morning at the same price, but that’s the exception.
What to Do Before Tonight’s Segment
Create an account on ET’s deal partner site before the show starts. Having your payment info saved cuts checkout time from two minutes to about 20 seconds, which genuinely matters here. Set a reminder for 7:25 p.m. so you’re already on the page when the segment rolls. The 9. Entertainment Tonight 60-Second Deals Today: Featured Offers format rewards preparation every time, not spontaneity.
Worth It or Not
For household staples you’d buy anyway, the math usually works in your favor. The one downside I’ll admit: you don’t always know exactly what’s on offer until the segment airs, so impulse spending is a real risk. Go in with a category in mind, not a blank checkbook.
FAQs
How do I buy Entertainment Tonight 60-second deals?
Go to ET’s official deal partner page at 7:30 p.m. ET/PT when the segment airs. Have an account ready with payment saved to check out in seconds.
Are ET deals available after the segment airs?
Stock usually sells out within minutes. Occasionally a brand restocks the next day at the same price, but don’t count on it.
How are products chosen for ET deal segments?
Brands pitch products priced above $30, agree to a 50–70% discount, and supply limited inventory. ET’s team does a basic editorial review before approving.
